A Perfect Weekend
What distinguish trailblazers from followers are insight, imagination and a healthy risk appetite. This is particularly true in the context of marketing to the super-rich in China. Companies wishing to...
View ArticleWooing new luxury consumers in Singapore
As Singapore continues to attract global high net worth individuals (HNWIs) to play and work at its shores, there is a shift in the local wealth map. Today we see three key groups of affluent consumers...
View ArticleBentley’s Integrated Campaign with ICON Singapore
Bentley selected ICON Singapore as a media partner to introduce the brand’s premium automobile collections—Bentley Mulsanne and New Bentley Continental GT Speed. The whole campaign spans over five...
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